Post by account_disabled on Feb 27, 2024 5:32:14 GMT -5
The recent case of the site launched by COOP after the Report broadcast which accused it of serious facts regarding its services, almost gave rise to the doubt that perhaps companies have (already) inaugurated a new way of exploiting social media and that is to have a cross-examination. Perhaps it is early to talk about a new era, but today we are certainly witnessing a change made up of companies that are no longer passively subjected to the accusations made against them, and are using social media as a place to have their say and thus reach a number huge crowd of people. Report is certainly a program that has taught us in the profession a lot, in the sense that thanks to Report we have seen brands take matters into their own hands and exploit social media in a constructive way. This is the case of COOP, which just a few days ago gave us a masterful example of crisis management . COOP used social media as a place to make use of cross-examination, while Report aired an episode in which serious accusations were made against the cooperative, an episode in which COOP's cross-examination found no space.
The COOP website launched while Report was on air Thus, while the program Panama mobile number list aired a report on the history of the COOP, highlighting some critical cases among the cooperative's relationships with members, workers and suppliers, and underlining how some services offered to its members are - according to the program - at the limit of legality , the COOP put online a site "against Report" , in which it explained its truth, the one it was unable to express live. Coop website The website put online by COOP is a simple site, with a slightly complex structure: a menu relating to the 3 areas affected by the investigation which contains all the information relating to the cases examined by Report and explains them in a clear and concise manner. The site also contains a "backstage" section which contains the full texts of all the emails exchanged between the cooperative and the REPORT editorial team from February until the broadcast of the program. The publication of these emails represents a great act of transparency towards COOP members and workers.
In short, it is a well-studied and well-executed move , to which COOP has certainly given top priority, in view of the episode of the program in which it would have been the protagonist. Crisis management: why Coop's move was an excellent one Take advantage of the assault on official channels When a brand finds itself in the midst of a crisis like this, one of the most evident physiological aspects on social media is a huge increase in views and likes on the FanPage. Remembering the case of Moncler two years ago which always ended up in the sights of Report, the numbers on the "storming" of the company's official channels were impressive (an in-depth analysis enriched with data is available on Franz Russo's blog . This happens because the subject finds himself in an uncomfortable situation, and the users on the one hand want to vent their anger by giving direct feedback to the company itself, on the other they are interested in understanding more about the matter and are waiting for a quick move, a response clear position, which will obviously also pass through the company's official channels, Fanpage first and foremost.
The COOP website launched while Report was on air Thus, while the program Panama mobile number list aired a report on the history of the COOP, highlighting some critical cases among the cooperative's relationships with members, workers and suppliers, and underlining how some services offered to its members are - according to the program - at the limit of legality , the COOP put online a site "against Report" , in which it explained its truth, the one it was unable to express live. Coop website The website put online by COOP is a simple site, with a slightly complex structure: a menu relating to the 3 areas affected by the investigation which contains all the information relating to the cases examined by Report and explains them in a clear and concise manner. The site also contains a "backstage" section which contains the full texts of all the emails exchanged between the cooperative and the REPORT editorial team from February until the broadcast of the program. The publication of these emails represents a great act of transparency towards COOP members and workers.
In short, it is a well-studied and well-executed move , to which COOP has certainly given top priority, in view of the episode of the program in which it would have been the protagonist. Crisis management: why Coop's move was an excellent one Take advantage of the assault on official channels When a brand finds itself in the midst of a crisis like this, one of the most evident physiological aspects on social media is a huge increase in views and likes on the FanPage. Remembering the case of Moncler two years ago which always ended up in the sights of Report, the numbers on the "storming" of the company's official channels were impressive (an in-depth analysis enriched with data is available on Franz Russo's blog . This happens because the subject finds himself in an uncomfortable situation, and the users on the one hand want to vent their anger by giving direct feedback to the company itself, on the other they are interested in understanding more about the matter and are waiting for a quick move, a response clear position, which will obviously also pass through the company's official channels, Fanpage first and foremost.